OMG I'm a Covergirl!

Want to know how?

Then read on...

Not only did YOU Magazine let me take over the cover, but also the contents page, and pages 4-8
.
(Read the full article here http://www.guardianonline.co.nz/you-magazine/)

So how did I land that media coverage?

Of all the techniques I teach and execute in PR (but also in sales and marketing) there is one that sits above the others.

Above key messages, above storytelling and how to write a media release. 

->Relationship building

The formal description of Public Relations is building ‘mutually beneficial relationships’.

Here are 3 easy steps you can get started with today:
1.       Enjoy stories on social and media
2.       Comment on stories that you like
3.       Have a conversation with people whose content you enjoyed

That’s it!

In my eyes – this is the original influencer marketing. 

Building mutually beneficial relationships with industry partners, journalists, parallel organisations, and communities, creates opportunities for mass word-of-mouth and referrals.

Offer others value first.

I reached out to a particular journalist around April of this year, because I liked what she was writing about, her vibe and style. I did have a pitch for a client which happened to be a great fit too.

This journalist and I had a lovely coffee!

We started to become friends and naturally helped each other out with stuff.

Then, she asked me to be Covergirl of You Magazine!

I haven’t even started my official media outreach yet.

But that story was a win-win for both me and the journo, do you see?

Don't wait for the wrong media to find you. Find media that you like and can trust. 

When I landed lots of press coverage for Starla Cosmetics I phoned the editors of the magazines, made appointments to meet with them, and just met with them. I had no sales pitch I just went in for a chat. I not only landed instant coverage but sustained coverage over 2 years, every time I sent them a new story.

If you want to learn how to find these awesome journalist friends then let's talk!

Simply book into my calendar here: go.janicemckay.co.nz/scheduling

With Heart,

Janice McKay

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