Mixed Messages

I was a newbie comms consultant and was introduced to him at a networking event.

His eyes were wide, as he strained to understand what I was saying.

I uhhed, ummed and fumbled as I tried to explain how I make a living.

His eyes went wider still.

"So what do you actually DO?" he said.

As a word-lover, this was my equivalent of a juggler dropping their ba… juggling apparatus.

How can I be a professional communicator and not be able to explain what I 'actually did' in an understandable way?

I realised I was creating key messages for my clients but I had never sat down and done it for myself.

Time to create my key messages.

Key messages are what you want to embed in the consciousness of your audience.

They are: 
1) Your Purpose – who do you help and how?
2) Your Unique Solution – how is your solution better?
3) Your Values – why are you changing the world? What do you stand for?

Key messages are the basis for creating slogans, campaigns, social media content, news angles, headlines, elevator pitches and all the messaging you put forward.

Messaging to establish clear understanding, consistency, reliability, and trust.

People buy from people they trust.

You can't trust someone with mixed messages.

If you are ready to get your key messaging sorted once and for all, book a phone call with me straight into my calendar.
go.janicemckay.co.nz/scheduling

WIth Heart,

​Janice