I can't believe they printed that!

As your business grows, you may find that you attract media attention.

Sometimes though, that media attention isn't exactly what you had planned.

The media did not get you. They missed the boat big time.

They misquoted you, not once but several times.

When I started out in PR, this happened to me too. 


So here I've put together My Top 7 Tips for Reputation Management

1.       Have a strategic plan – tell your story your way

2.       Put your values front and centre

3.       Build relationships with storytellers who GET you

4.       Sidestep unanswerable questions and tricky reporters with grace and confidence

5.       Stick to 3 key messages. Rinse and repeat

6.       Be more proactive and less reactive 

7.       Fully own your failures and accept them as lessons

You don't get to control the story before it goes live but you can offer to fact-check it for mistakes and errors.
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Offering to fact-check not only means you are offering the journalist a friendly favour, but it gives you just that little extra control.

If you're ready to take control of your communications, let's talk.